SUPERCLUSTER

by DNA | Aug 15, 2023

HOW DO YOU PROMOTE SOMETHING THAT DOESN’T EXIST? As a long-term communication partner of USAID Serbia, we were given an innovative task. We were supposed to introduce a new business model – supercluster – to Serbia. This globally proven model implies the cooperation...

Eurodom

by DNA | Aug 14, 2023

Our formula for the alchemy of advertising success Eurodom has a long and successful business tradition. They are a market leader for almost 28 years, in the ceramics and bathroom equipment industry. Nevertheless, they decided to make a professional step forward by...

20goDNA

by DNA | Mar 8, 2023

20GODNA, on the small screen Is there anything stranger than when pure chemistry between staff, clients and partners of an advertising agency translates into a series? No! The 20GODNA series about our agency’s 20th anniversary proves it, but you won’t find...

Remiks

by DNA | Dec 28, 2021

In the fashion of communication When we received the most fashionable task of our careers, we threw ourselves into work with great enthusiasm: we needed to set a brand strategy for the new online shopping platform REMIKS.COM, then develop a digital strategy and...

Multiactiv

by DNA | Dec 28, 2021

VELVETY DESIGN AND FRESHNESS OF PACKAGING The Serbian cosmetics brand with a long tradition, Multiactiv, turned to our agency for a new solution for the look of two skin care product lines – ANTI AGE and NATURAL Inspired by subtle, natural ingredients that regenerate...

Serbia Innovates

by DNA | Dec 28, 2021

DNA INNOVATES As the communication partner of USAID Serbia, we launched ourselves into a new business galaxy and discovered the economic model of the future – superclusters! Thanks to our enviable experience, USAID has once again placed its trust in us and...