In the fashion of communication
When we received the most fashionable task of our careers, we threw ourselves into work with great enthusiasm: we needed to set a brand strategy for the new online shopping platform REMIKS.COM, then develop a digital strategy and finally, with a lot of style, conquer the scene!
We set out in search of the right people who, with their particular sensibilities, will bring to life the many different dimensions of our brand and become as much its ambassadors as an inspiration for new creative outings.
We selected actors Nataša Ninković and Slaven Došlo, musicians Sajsi MC and Nucci, DJ Sonja Pavlica, drag queen Markiza de Sad and fashion blogger Aleksandra Dobrić, and placed them in front of the camera. Behind it, we enlisted the super talented director Maja Uzelac to create magic.
After launching the official brand pages on social networks, we teased the audience with short, seductive teasers, before unveiling our fashion spectacle. After launching the official brand pages on social networks, we teased the audience with short, seductive teasers, before unveiling our fashion spectacle. We obviously mixed well the right ingredients: the video had more than half a million views in total!
Today, REMIKS.COM is a popular destination for all fashion enthusiasts, and recently it has received – with our assistance – a physical form in Rajićeva shopping center.