Colors, messages and hashtags: USAID Cooperation for Growth Project

We chose colors, created messages, added hashtags for the entire concept to be #strong. In other words, we branded, strategically positioned, visually conceptualized and placed on social networks.

#Cooperation through #dialog brings #changes and #growth, so we colored #growth green (how else?), #dialog became orange (to be warmer), while #changes got blue (because sky is the limit).

Synesthesia on the social media resulted in a colorful feed with clear messages about the activities of the Project: improving the SME ecosystem in Serbia, strengthening cooperation between the public and private sectors in Serbia, better access to finance, digital technologies in service of business development and growth…

We communicated and/or organized the Fintech4Business Forum, the first national forum of small and medium enterprises in Serbia “SME and MVP” the 1000 Businesses Survey…and so much more.

After a year of cooperation, we sowed fine and grew, especially on social media.