DNA INNOVATES

As the communication partner of USAID Serbia, we launched ourselves into a new business galaxy and discovered the economic model of the future – superclusters!

Thanks to our enviable experience, USAID has once again placed its trust in us and entrusted the design of the new project’s brand identity, as well as the entire communication during the four and a half years of its duration. The ultimate goal of the planned project activities is to strengthen the Serbian economy with the introduction of economic development models based on innovation  – superclusters.

First of all, we came up with a clear, vigorous name – SERBIA INNOVATES, and then with everything that makes the project recognizable and memorable today: visual identity, communication strategy, website, digital channels, positioning … Together, we spun the propeller of innovation and started collaborating on the development of the first Serbian supercluster!