Perfect Arrival – Land Rover Velar

Great performance for great performances was staged on the rooftop and parking lot of Beton hala, where 230 VIP guests witnessed a genuine thriller: the mysterious “disappearance” of the eagerly awaited new Land Rover Velar and its retrieval.

The guests had a unique chance, equally exciting as the driving of the model itself, to watch and follow what’s it like to be behind a wheel of this luxury model “live from the cabin”, from the stage, in real time.

P.S. Although they say that the greatest compliment to the driver is when one sleeps during the ride as it shows just how much you trust them; this event has nevertheless shown that superb driving can keep you awake as well. And the greatest trust was given to us, when our client British Motors put the concept, entire organisation, branding and promotional materials in our safe driver’s hands.

Client

British Motors

Date

2017

Category

Event Management, Branding