Brave new good-old brand
After winning an exciting pitch, we started our creative-stratetic engines to reposition a brand with great tradition, Keramika Kanjiza. The brand needed: a new name, a new logo, a new digital strategy, a new campaign and all that for old and new markets.
With a new international name and a refreshed visual identity, the new good-old brand was presented through an eye-catching launch and tactical campaigns, a prize activation, an interior designer app and a video for the factory promotion.
And only 4 months after launching the new digital strategy, the results on social media tiled smoothly in the rhythm of charming new Square Affair tiles.