Privacy
Policy
1. Privacy Policy Overview
This Privacy Policy describes how DNA Communications (hereinafter referred to as “the Agency” or “We”, or “Us”) collects, shares, protects and otherwise processes your Personal Data (as defined below) when you visit our website dna.rs edited by DNA Communications.
This Privacy Policy has been drafted in light of the EU’s General Data Protection Regulation (“GDPR”) and the applicable national legislations.
2. Who we are
DNA Communications is full service marketing agency located at Bulevar Kneza Aleksandra Karađorđevića St. no 20, Belgrade, Serbia.
Questions, concerns or complaints regarding this Privacy Policy, data privacy at DNA Communications, or our compliance with applicable data protection laws and regulations may be sent to us by email at dna@dna.rs.
3. What information do we collect?
Personal data means any information that relates to an identifiable individual, either directly or indirectly, such as name, email address, photo.
Processing means any operation or set of operations which is performed on personal data, or on sets of personal data, such as collection, recording, storage, adaptation or alteration, erasure or destruction.
The type and amount of information we receive and store depends on how you use the DNA Communications website. You can access most of the pages on the DNA Communications website without revealing your identity or any personal information.
Correspondence
If you correspond with us by email or contact form on the website, we may retain such correspondence and the information contained in it and use it to respond to your inquiry; to notify you of our services or to keep a record of your request. If you wish to have us erase your personal data or otherwise refrain from communicating with you, please contact us at dna@dna.rs.
Recruitment
We are processing personal data of individuals wishing to join us, which is explained through direct communication with them.
4. Purpose of collecting data about users
At DNA Communications we collect different types of information about our users for following reasons:
- To conduct research and analysis;
- To carry out certain marketing activities;
- To help us monitor and improve the services we offer;
- To respond to your questions, concerns, or customer service inquiries;
- If we have permission from the user, or where otherwise allowed by law, to market services to them.
5. Purpose and Lawfulness of Processing
In general, we will only process personal data where the processing is in our legitimate business interests or required to perform a contract with our corporate clients. We will only use and share personal data in ways that are relevant for the purposes for which the information was collected or subsequently authorized by you. There are several legal basis for processing of your personal data: when processing is necessary for the performance of a contract we have with you, or in order to take steps at your request prior to entering into a contract; when that processing is necessary for compliance with a legal obligation; when we have your consent; when processing is necessary in order to protect your vital interests; or when there is a legitimate interest to process your data.
Legitimate Interest
It is in our interest to develop our business and to provide our clients with the best possible service in a safe and secure way. Our interest to process your personal data does not override your interests or fundamental rights and freedoms.
Our legitimate interest to use your personal data is necessary in the following situations:
To ensure that content from our site is presented in the most effective manner.
To promote and market our services.
To notify you about changes to our service, updates to our site, new DNA Communications service offerings or special events hosted by our Agency or our business partners.
To protect the rights, property, or safety of DNA Communications and our employees and clients.
To understand our clients and users including their patterns and behaviors.
Otherwise gather information about individual users of our services, and market segments.
We may provide information to you in the form of emails, mailings, website displays or other correspondence methods.
You can at any moment object to the processing based on our legitimate interest by sending email to us at dna@dna.rs.
6. How do we use this data?
We use this data to create a variety of insights, reports and analyses about our users, including the composition of the audience that viewed certain content, or about the effectiveness of an advertising campaign.
DNA Communications may also enhance the data collected with other online and offline data sources and research tools. These additional sources allow us to perform more robust research and analyses concerning Internet audience demographics, preferences, and use.
We include only non-identifiable or aggregated data in our insights, reports and analyses.
To assist us in our marketing and services for the clients, we may also obtain data from trusted third parties to help us understand markets and target groups. This ‘profiling’ information is produced from a variety of sources, including publicly available data or from sources such as surveys and polls where permission was given for data to be shared.
Direct marketing
We may use your Personal Data for marketing purposes, in particular to display to you or present you with advertisements and promotional materials.
We will ask you to expressly consent to receiving marketing material or product information before we send you any marketing or promotional material.
You can change your mind about your preferences in respect of direct marketing at any time by using the unsubscribe button on every marketing communication or by contacting us. If you do so, note that we will not remove your Personal Data from our databases to the extent that this Personal Data is still required by us under the terms of this Privacy Policy or otherwise to continue to provide our Services to you.
7. Updating your personal information
You can update your personal information at any time, and change your marketing preferences by sending email to us at dna@dna.rs.
8. Who we share data with
We will not share your personal information with others for marketing purposes unless you have given us your permission.
We can access and release personal information to keep to relevant laws and government requests, to operate our systems properly and to protect both us and our users.
Please be aware that if you, while visiting our site/ads, follow links to other sites that are beyond our sphere of influence we are not responsible for the content or privacy policy of these other sites.
9. Retention of your personal data
Your Personal Data will be retained only for so long as reasonably necessary for the purposes set out above, in accordance with applicable laws, including for the purposes of satisfying any legal, regulatory, accounting or reporting requirements. If a deletion of your Personal Data would only be possible with unreasonable efforts, we will anonymize it instead of deletion. We will not collect Personal Data about you that is not necessary for the purposes it is collected for.
10. Use of cookies
This website like most sites uses small text files called cookies. Cookies are text files with a small amount of information that your device retrieves when you visit the site. Cookies are then returned to the original page at each subsequent visit or to another page that recognizes that cookie. Cookies are often used because they allow the site to identify the user device and thus improve its functionality.
We use cookies to collect visitor statistics, such as: how many people visit our site and what type of technology they use, how long they use the site, what pages of the site they stay on, etc. This helps us to constantly improve our site. These programs also tell us anonymously how people got to our site (via Google, social networks, directly, etc.) and whether they have been here before.
If the settings on the software you use to view this site (your browser) are tailored to accept the cookies we use and you continue to use our site, we will presume that you agreed to it.
You can usually turn off cookies by adjusting your browser settings to prevent cookies from being accepted. However, you are likely to limit the functionality of our sites and many other sites, since cookies are a standard part of most modern sites.
11. Google Analytics/Google Tag Manager
We use Google Analytics/GTM on our site for anonymous reporting of site usage and for advertising on the site.
Google Analytics is a web analysis service provided by Google Inc. (“Google”). Google utilizes the Data collected to track and examine the use of site/application, to prepare reports on its activities and share them with other Google services.
Google may use the Data collected to contextualize and personalize the ads of its own advertising network.
Personal Data collected: Cookies and Usage Data..
Place of processing: US – Privacy Policy – Opt Out
Google tag menadžer je usluga analitike koju pruža Google Inc.
12. About our advertising
As you browse our site, some of the cookies we place on your computer might be advertising cookies, so we can understand what sort of pages you are interested in. We can then display advertising on your browser, social network platforms or other websites that is based on these perceived interests.
It is important to remember that none of the techniques we use will collect information such as your name, email address, postal address or phone number.
We may also share anonymized behavioral data with advertising partners, including commercial organizations that fund content labelled ‘Supported by’, ‘Paid content/Paid for by’ or ‘Advertiser content/from our advertisers’. This may mean that when you are on other websites, you will be shown advertising based on your behavior on our site.
Behavioral retargeting is another form that allows us and some of our advertising partners to show you ads based on your browsing patterns and interactions.
Advertising remarketing and behavioral targeting that we may use:
Facebook Remarketing (Facebook, Inc.)
Facebook Remarketing is a remarketing and behavioral targeting service provided by Facebook, Inc. that connects the activity of this Application with the Facebook advertising network.
Personal Data collected: Cookies and Usage Data.
Place of processing: US – Privacy Policy–Opt Out
Facebook Custom and Lookalike Audience (Facebook, Inc.)
Facebook Custom and Lookalike Audience is a remarketing and behavioral targeting service provided by Facebook, Inc. that connects the activity of this Application with the Facebook advertising network.
Personal Data collected: Cookies, Usage Data, email address.
Place of processing: US – Privacy Policy –Opt Out
Remarketing through Google Analytics for Display Advertising (Google Inc.)
Google Analytics for Display Advertising is a remarketing and behavioral targeting service provided by Google Inc. that connects the tracking activity performed by Google Analytics and its Cookies with the AdWords advertising network and the Doubleclick Cookie.
Personal Data collected: Cookies and Usage Data.
Place of processing: US – Privacy Policy–Opt Out
LinkedIn remarketing (LinkedIn Inc.)
LinkedIn Remarketing is a remarketing and behavioral targeting service provided by LinkedIn, Inc. that connects the activity of this Application with the LinkedIn advertising network.
Personal Data collected: Cookies and Usage Data.
Place of processing: US – Privacy Policy–Opt Out
LinkedIn Custom and Lookalike Audience (LinkedIn Inc.)
LinkedIn Remarketing is a remarketing and behavioral targeting service provided by LinkedIn, Inc. that connects the activity of this Application with the LinkedIn advertising network.
Personal Data collected: Cookies, Usage data, email address.
Place of processing: US –Privacy Policy–Opt Out
13. Your rights
You have the following rights with respect to your Personal Data we process, subject to conditions set out in applicable law:
a) to be informed on whether your Personal Data is processed by us and, if processed, to request a copy of your Personal Data and information relating to the processing of your Personal Data, including the purposes of processing your Personal Data and whether such data is used for intended purposes and the third-parties to whom your Personal Data is disclosed;
b) to request the correction of any inaccurate or incomplete Personal Data;
c) to request the erasure of your Personal Data or the restriction of the processing of your Personal Data;
d) to object to any further processing of your Personal Data;
e) to withdraw any consent you have given without affecting the lawfulness of processing based on consent before its withdrawal;
f) to demand data portability;
g) to lodge a complaint with a supervisory authority; and
h) to contest certain automated decisions that have legal or otherwise similarly-significant consequences, in case we make such decision.
14. Changes to the privacy policy
Should we elect to change our privacy policy we will post the changes here. Where the changes are significant, we may also choose to email all our users and clients with the new details. Where required by law, will we obtain your consent to make these changes.
