{"id":5963,"date":"2021-12-28T10:06:49","date_gmt":"2021-12-28T10:06:49","guid":{"rendered":"https:\/\/dna.rs\/project\/remiks\/"},"modified":"2021-12-28T10:06:53","modified_gmt":"2021-12-28T10:06:53","slug":"remiks","status":"publish","type":"project","link":"https:\/\/dna.rs\/en\/project\/remiks\/","title":{"rendered":"Remiks"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”3.22″][et_pb_row use_custom_gutter=”on” gutter_width=”2″ _builder_version=”3.25″ max_width=”1200px” use_custom_width=”on” custom_width_px=”1200px”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_video _builder_version=”3.26.3″ src=”http:\/\/dna.rs\/wp-content\/uploads\/2021\/12\/REMIX-FINAL-2MIN-FULL-HD-16-9.mp4″][\/et_pb_video][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”3.25″ max_width=”1200px” use_custom_width=”on” custom_width_px=”1200px”][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.26.3″ header_font=”||||||||” header_2_font=”||||||||” header_2_font_size=”25px”]<\/p>\n

In the fashion of communication<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”3.26.3″]<\/p>\n

When we received the most fashionable task of our careers, we threw ourselves into work with great enthusiasm: we needed to set a brand strategy for the new online shopping platform REMIKS.COM, then develop a digital strategy and finally, with a lot of style, conquer the scene!<\/p>\n

We set out in search of the right people who, with their particular sensibilities, will bring to life the many different dimensions of our brand and become as much its ambassadors as an inspiration for new creative outings.<\/p>\n

We selected actors Nata\u0161a Ninkovi\u0107 and Slaven Do\u0161lo, musicians Sajsi MC and Nucci, DJ Sonja Pavlica, drag queen Markiza de Sad and fashion blogger Aleksandra Dobri\u0107, and placed them in front of the camera. Behind it, we enlisted the super talented director Maja Uzelac to create magic.<\/p>\n

After launching the official brand pages on social networks, we teased the audience with short, seductive teasers, before unveiling our fashion spectacle. After launching the official brand pages on social networks, we teased the audience with short, seductive teasers, before unveiling our fashion spectacle. We obviously mixed well the right ingredients: the video had more than half a million views in total<\/strong>!<\/p>\n

Today, REMIKS.COM is a popular destination for all fashion enthusiasts, and recently it has received \u2013 with our assistance \u2013 a physical form in Raji\u0107eva shopping center.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”50px|||” custom_padding__hover=”|||”][et_pb_code _builder_version=”3.26.3″ custom_margin=”|||200px” custom_margin_tablet=”|||0px” custom_margin_phone=”|||0px” custom_margin_last_edited=”on|desktop” custom_padding=”|||30px” custom_css_main_element=”border-left: 1px solid #f1f1f1;”]<\/p>\n

Client <\/h4>\n

Remiks.com<\/p>\n

Date <\/h4>\n

2021<\/p>\n

Category <\/h4>\n

Brand & Communications strategy, Digital strategy, Integrated launch campaign[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=”on” gutter_width=”2″ _builder_version=”3.26.3″ max_width=”1200px” use_custom_width=”on” custom_width_px=”1200px”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_video _builder_version=”3.26.3″ src=”http:\/\/dna.rs\/wp-content\/uploads\/2021\/12\/MARKIZA-FINAL-BEZ-LOGOA.mp4″][\/et_pb_video][et_pb_video _builder_version=”3.26.3″ src=”http:\/\/dna.rs\/wp-content\/uploads\/2021\/12\/NUCCI-FINAL-BEZ-LOGOA.mp4″][\/et_pb_video][et_pb_video _builder_version=”3.26.3″ src=”http:\/\/dna.rs\/wp-content\/uploads\/2021\/12\/PAVLICA-FINAL-BEZ-LOGOA.mp4″][\/et_pb_video][et_pb_video _builder_version=”3.26.3″ src=”http:\/\/dna.rs\/wp-content\/uploads\/2021\/12\/SAJSI-FINAL-BEZ-LOGOA.mp4″][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.22″][et_pb_row _builder_version=”3.25″][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_post_nav prev_text=”prev” next_text=”next” _builder_version=”3.21.1″][\/et_pb_post_nav][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”3.22″][et_pb_row use_custom_gutter=”on” gutter_width=”2″ _builder_version=”3.25″ max_width=”1200px” use_custom_width=”on” custom_width_px=”1200px”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_video _builder_version=”3.26.3″ src=”http:\/\/dna.rs\/wp-content\/uploads\/2021\/12\/REMIX-FINAL-2MIN-FULL-HD-16-9.mp4″][\/et_pb_video][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”3.25″ max_width=”1200px” use_custom_width=”on” custom_width_px=”1200px”][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.26.3″ header_font=”||||||||” header_2_font=”||||||||” header_2_font_size=”25px”] In the fashion of communication [\/et_pb_text][et_pb_text _builder_version=”3.26.3″] When we received the most fashionable task of our careers, we threw ourselves into work with great enthusiasm: […]<\/p>\n","protected":false},"author":2,"featured_media":5952,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"[et_pb_section fb_built=\"1\" _builder_version=\"3.22\"][et_pb_row use_custom_gutter=\"on\" gutter_width=\"2\" _builder_version=\"3.25\" max_width=\"1200px\" use_custom_width=\"on\" custom_width_px=\"1200px\"][et_pb_column type=\"4_4\" _builder_version=\"3.25\" custom_padding=\"|||\" custom_padding__hover=\"|||\"][et_pb_video src=\"https:\/\/www.youtube.com\/watch?v=EsKAXGb-z7A\" _builder_version=\"3.26.3\"][\/et_pb_video][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_2,1_2\" use_custom_gutter=\"on\" gutter_width=\"2\" _builder_version=\"3.25\" max_width=\"1200px\" use_custom_width=\"on\" custom_width_px=\"1200px\"][et_pb_column type=\"1_2\" _builder_version=\"3.25\" custom_padding=\"|||\" custom_padding__hover=\"|||\"][et_pb_text _builder_version=\"3.26.3\" header_font=\"||||||||\" header_2_font=\"||||||||\" header_2_font_size=\"25px\"]\n

DOCTORS ARE ON CALL, WITH A LITTLE HELP FROM ADVERTISERS<\/h2>\n[\/et_pb_text][et_pb_text _builder_version=\"3.26.3\"]\n\nWe all remember well what was 2020 like. godina. But we should not forget the fact that hard times create heroes.\n\nNo, we are not saying we are heroes, but we are very proud of our initiative to support our fellow citizens and the real heroes - doctors - in extremely unfavorable conditions caused by the COVID-19 pandemic.\n\nWe worked together with the ICT Hub and the company Talkini on the development of the first platform for telemedicine in Serbia, and on April 27, 2020, DokTok was launched. DokTok enables reliable, free and fast consultations with a doctor, via computer or mobile phone, from the comfort of your home. aprila 2020. lansiran DokTok \u2013 prva doma\u0107a platforma za telemedicinu \u2013 na \u010dijem razvoju smo radili zajedno sa ICT Hubom i kompanijom Talkini. DokTok omogu\u0107ava pouzdane, besplatne i brze konsultacije s lekarom, preko ra\u010dunara ili mobilnog telefona, iz udobnosti sopstevnog doma.\n\nBy offering a wide range of health services, the goal of the platform was to reduce the pressure on health centers, ambulance hotlines and doctors who fought a continuous battle on the front line with the coronavirus. At the same time, we wanted to open a new pathway for concerned citizens to get answers to their numerous health questions; answers that would otherwise require a lengthy stay in various waiting rooms or would simply never arrive. Istovremeno, \u017eeleli smo da otvorimo novi kanal putem kojeg su zabrinuti gra\u0111ani mogli da dobiju odgovore na brojna zdravstvena pitanja; odgovore koji bi, u suprotnom, iziskivali vi\u0161esatni boravak u \u010dekaonici ili bi prosto izostajali.\n\nDokTok was created in extraordinary circumstances, as an important tool in solving an unexpected problem of unprecedented proportions, which could not be realized without the quick reaction, teamwork and dedication of a group of people with great enthusiasm - above all, volunteer doctors who selflessly shared their time and knowledge with us and our platform users.\n\nZato platforma bele\u017ei konstantan rast, a do sada je imala vi\u0161e od 100.000 poseta i omogu\u0107ila vi\u0161e od 2.500\u00a0lekarskih konsultacija. \u010cinjenica da trend rasta ne pokazuje znake slabljenja, dokazuje da korisnost platforme prevazilazi okolnosti koje su bile direktan povod za njen nastanak, te DokTok i danas nastavlja da pru\u017ea odgovore na potrebe gra\u0111ana.\n\nIn the end, although we did not venture into the uncharted territory of telemedicine because of awards, we were very pleased with the UEPS bronze medal that the team behind DokTok received in the COVID Creativity Community category.\n\n[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"3.25\" custom_padding=\"50px|||\" custom_padding__hover=\"|||\"][et_pb_code _builder_version=\"3.26.3\" custom_margin=\"|||200px\" custom_margin_tablet=\"|||0px\" custom_margin_phone=\"|||0px\" custom_margin_last_edited=\"on|desktop\" custom_padding=\"|||30px\" custom_css_main_element=\"border-left: 1px solid #f1f1f1;\"]\n

Client <\/h4>\nDNA Communications\n

Date <\/h4>\n2020\n

Category <\/h4>\nBrand and Communications strategy, Digital strategy, Brand Awareness campaign[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=\"on\" gutter_width=\"2\" _builder_version=\"3.26.3\" max_width=\"1200px\" use_custom_width=\"on\" custom_width_px=\"1200px\"][et_pb_column type=\"4_4\" _builder_version=\"3.25\" custom_padding=\"|||\" custom_padding__hover=\"|||\"][et_pb_code _builder_version=\"3.26.3\"][modula id=\"5541\"][\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"3.22\"][et_pb_row _builder_version=\"3.25\"][et_pb_column type=\"4_4\" _builder_version=\"3.25\" custom_padding=\"|||\" custom_padding__hover=\"|||\"][et_pb_post_nav prev_text=\"prev\" next_text=\"next\" _builder_version=\"3.21.1\"][\/et_pb_post_nav][\/et_pb_column][\/et_pb_row][\/et_pb_section]","_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"project_category":[],"project_tag":[],"_links":{"self":[{"href":"https:\/\/dna.rs\/en\/wp-json\/wp\/v2\/project\/5963"}],"collection":[{"href":"https:\/\/dna.rs\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/dna.rs\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/dna.rs\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dna.rs\/en\/wp-json\/wp\/v2\/comments?post=5963"}],"version-history":[{"count":3,"href":"https:\/\/dna.rs\/en\/wp-json\/wp\/v2\/project\/5963\/revisions"}],"predecessor-version":[{"id":5966,"href":"https:\/\/dna.rs\/en\/wp-json\/wp\/v2\/project\/5963\/revisions\/5966"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dna.rs\/en\/wp-json\/wp\/v2\/media\/5952"}],"wp:attachment":[{"href":"https:\/\/dna.rs\/en\/wp-json\/wp\/v2\/media?parent=5963"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/dna.rs\/en\/wp-json\/wp\/v2\/project_category?post=5963"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/dna.rs\/en\/wp-json\/wp\/v2\/project_tag?post=5963"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}