{"id":5955,"date":"2021-12-28T10:01:04","date_gmt":"2021-12-28T10:01:04","guid":{"rendered":"https:\/\/dna.rs\/project\/serbia-innovates\/"},"modified":"2021-12-28T10:03:08","modified_gmt":"2021-12-28T10:03:08","slug":"serbia-innovates","status":"publish","type":"project","link":"https:\/\/dna.rs\/en\/project\/serbia-innovates\/","title":{"rendered":"Serbia Innovates"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”3.22″][et_pb_row use_custom_gutter=”on” gutter_width=”2″ _builder_version=”3.25″ max_width=”1200px” use_custom_width=”on” custom_width_px=”1200px”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_video _builder_version=”3.26.3″ src=”http:\/\/dna.rs\/wp-content\/uploads\/2021\/12\/Final.mp4″][\/et_pb_video][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”3.25″ max_width=”1200px” use_custom_width=”on” custom_width_px=”1200px”][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.26.3″ header_font=”||||||||” header_2_font=”||||||||” header_2_font_size=”25px”]<\/p>\n

DNA INNOVATES<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”3.26.3″]<\/p>\n

As the communication partner of USAID Serbia, we launched ourselves into a new business galaxy and discovered the economic model of the future – superclusters!<\/p>\n

Thanks to our enviable experience, USAID has once again placed its trust in us and entrusted the design of the new project\u2019s brand identity, as well as the entire communication during the four and a half years of its duration. The ultimate goal of the planned project activities is to strengthen the Serbian economy with the introduction of economic development models based on innovation  – superclusters.<\/p>\n

First of all, we came up with a clear, vigorous name \u2013 SERBIA INNOVATES, and then with everything that makes the project recognizable and memorable today: visual identity, communication strategy, website, digital channels, positioning … Together, we spun the propeller of innovation and started collaborating on the development of the first Serbian supercluster!<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”50px|||” custom_padding__hover=”|||”][et_pb_code _builder_version=”3.26.3″ custom_margin=”|||200px” custom_margin_tablet=”|||0px” custom_margin_phone=”|||0px” custom_margin_last_edited=”on|desktop” custom_padding=”|||30px” custom_css_main_element=”border-left: 1px solid #f1f1f1;”]<\/p>\n

Client <\/h4>\n

Serbia Innovates<\/p>\n

Date <\/h4>\n

2021<\/p>\n

Category <\/h4>\n

Brand & Communications strategy, Branding, Webiste, Brochure[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=”on” gutter_width=”2″ _builder_version=”3.26.3″ max_width=”1200px” use_custom_width=”on” custom_width_px=”1200px”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”http:\/\/dna.rs\/wp-content\/uploads\/2021\/12\/DNA_WEBSITE_SRBIJA-INOVIRA_SAJT.jpg” _builder_version=”3.26.3″ force_fullwidth=”on”][\/et_pb_image][et_pb_video _builder_version=”3.26.3″ src=”http:\/\/dna.rs\/wp-content\/uploads\/2021\/12\/DNA_WEBSITE_SRBIJA-INOVIRA_FB.mp4″][\/et_pb_video][et_pb_image src=”http:\/\/dna.rs\/wp-content\/uploads\/2021\/12\/DNA_WEBSITE_SRBIJA-INOVIRA_EVENT.jpg” _builder_version=”3.26.3″ force_fullwidth=”on”][\/et_pb_image][et_pb_image src=”http:\/\/dna.rs\/wp-content\/uploads\/2021\/12\/KICKOFF-EVENT-STIKERI.gif” _builder_version=”3.26.3″ force_fullwidth=”on”][\/et_pb_image][et_pb_image src=”http:\/\/dna.rs\/wp-content\/uploads\/2021\/12\/Picture.png” _builder_version=”3.26.3″ force_fullwidth=”on”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.22″][et_pb_row _builder_version=”3.25″][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_post_nav prev_text=”prev” next_text=”next” _builder_version=”3.21.1″][\/et_pb_post_nav][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”3.22″][et_pb_row use_custom_gutter=”on” gutter_width=”2″ _builder_version=”3.25″ max_width=”1200px” use_custom_width=”on” custom_width_px=”1200px”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_video _builder_version=”3.26.3″ src=”http:\/\/dna.rs\/wp-content\/uploads\/2021\/12\/Final.mp4″][\/et_pb_video][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”3.25″ max_width=”1200px” use_custom_width=”on” custom_width_px=”1200px”][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.26.3″ header_font=”||||||||” header_2_font=”||||||||” header_2_font_size=”25px”] DNA INNOVATES [\/et_pb_text][et_pb_text _builder_version=”3.26.3″] As the communication partner of USAID Serbia, we launched ourselves into a new business galaxy and discovered the economic model of […]<\/p>\n","protected":false},"author":2,"featured_media":5946,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"[et_pb_section fb_built=\"1\" _builder_version=\"3.22\"][et_pb_row use_custom_gutter=\"on\" gutter_width=\"2\" _builder_version=\"3.25\" max_width=\"1200px\" use_custom_width=\"on\" custom_width_px=\"1200px\"][et_pb_column type=\"4_4\" _builder_version=\"3.25\" custom_padding=\"|||\" custom_padding__hover=\"|||\"][et_pb_video src=\"https:\/\/www.youtube.com\/watch?v=EsKAXGb-z7A\" _builder_version=\"3.26.3\"][\/et_pb_video][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_2,1_2\" use_custom_gutter=\"on\" gutter_width=\"2\" _builder_version=\"3.25\" max_width=\"1200px\" use_custom_width=\"on\" custom_width_px=\"1200px\"][et_pb_column type=\"1_2\" _builder_version=\"3.25\" custom_padding=\"|||\" custom_padding__hover=\"|||\"][et_pb_text _builder_version=\"3.26.3\" header_font=\"||||||||\" header_2_font=\"||||||||\" header_2_font_size=\"25px\"]\n

DOCTORS ARE ON CALL, WITH A LITTLE HELP FROM ADVERTISERS<\/h2>\n[\/et_pb_text][et_pb_text _builder_version=\"3.26.3\"]\n\nWe all remember well what was 2020 like. But we should not forget the fact that hard times create heroes.\n\nNo, we are not saying we are heroes, but we are very proud of our initiative to support our fellow citizens and the real heroes - doctors - in extremely unfavorable conditions caused by the COVID-19 pandemic.\n\nWe worked together with the ICT Hub and the company Talkini on the development of the first platform for telemedicine in Serbia, and on April 27, 2020, DokTok was launched. DokTok enables reliable, free and fast consultations with a doctor, via computer or mobile phone, from the comfort of your home. \n\nBy offering a wide range of health services, the goal of the platform was to reduce the pressure on health centers, ambulance hotlines and doctors who fought a continuous battle on the front line with the coronavirus. At the same time, we wanted to open a new pathway for concerned citizens to get answers to their numerous health questions; answers that would otherwise require a lengthy stay in various waiting rooms or would simply never arrive. \n\nDokTok was created in extraordinary circumstances, as an important tool in solving an unexpected problem of unprecedented proportions, which could not be realized without the quick reaction, teamwork and dedication of a group of people with great enthusiasm - above all, volunteer doctors who selflessly shared their time and knowledge with us and our platform users.\n\nZato platforma bele\u017ei konstantan rast, a do sada je imala vi\u0161e od 100.000 poseta i omogu\u0107ila vi\u0161e od 2.500\u00a0lekarskih konsultacija. \u010cinjenica da trend rasta ne pokazuje znake slabljenja, dokazuje da korisnost platforme prevazilazi okolnosti koje su bile direktan povod za njen nastanak, te DokTok i danas nastavlja da pru\u017ea odgovore na potrebe gra\u0111ana.\n\nIn the end, although we did not venture into the uncharted territory of telemedicine because of awards, we were very pleased with the UEPS bronze medal that the team behind DokTok received in the COVID Creativity Community category.\n\n[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"3.25\" custom_padding=\"50px|||\" custom_padding__hover=\"|||\"][et_pb_code _builder_version=\"3.26.3\" custom_margin=\"|||200px\" custom_margin_tablet=\"|||0px\" custom_margin_phone=\"|||0px\" custom_margin_last_edited=\"on|desktop\" custom_padding=\"|||30px\" custom_css_main_element=\"border-left: 1px solid #f1f1f1;\"]\n

Client <\/h4>\nDNA Communications\n

Date <\/h4>\n2020\n

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