{"id":4688,"date":"2019-10-03T09:13:08","date_gmt":"2019-10-03T09:13:08","guid":{"rendered":"https:\/\/dna.rs\/?post_type=project&p=4688"},"modified":"2019-10-03T09:13:08","modified_gmt":"2019-10-03T09:13:08","slug":"brave-new-good-old-brand","status":"publish","type":"project","link":"https:\/\/dna.rs\/en\/project\/brave-new-good-old-brand\/","title":{"rendered":"Brave new good-old brand"},"content":{"rendered":"

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Brave new good-old brand<\/h2>\n

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After winning an exciting pitch, we started our creative-stratetic engines to reposition a brand with great tradition, Keramika Kanjiza. The brand needed: a new name, a new logo, a new digital strategy, a new campaign and all that for old and new markets.<\/p>\n

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With a new international name and a refreshed visual identity, the new good-old brand was presented through an eye-catching launch and tactical campaigns, a prize activation, an interior designer app and a video for the factory promotion.<\/p>\n

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And only 4 months after launching the new digital strategy, the results on social media tiled smoothly in the rhythm of charming new Square Affair tiles.<\/p>\n

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Client <\/h4>\n

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Square Affair <\/p>\n

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Date <\/h4>\n

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2018 <\/p>\n

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Category <\/h4>\n

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Branding, Campaign<\/p>\n

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