{"id":5639,"date":"2021-09-26T06:06:49","date_gmt":"2021-09-26T06:06:49","guid":{"rendered":"https:\/\/dna.rs\/?page_id=5639"},"modified":"2021-09-26T06:41:41","modified_gmt":"2021-09-26T06:41:41","slug":"ideas-for-change","status":"publish","type":"page","link":"https:\/\/dna.rs\/en\/ideas-for-change\/","title":{"rendered":"Ideas for Change"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”3.26.3″ custom_margin=”0px|0px|0px|0px|false|false” custom_padding=”0px|0px|0px|0px|false|false”][et_pb_row custom_padding=”0px|0px|0px|0px|false|false” custom_margin=”0px|0px|0px|0px|false|false” module_class=”desktop” _builder_version=”3.26.3″ width=”100%” max_width=”100%”][et_pb_column type=”4_4″ _builder_version=”3.26.3″][et_pb_image src=”https:\/\/dna.rs\/wp-content\/uploads\/2021\/09\/ideas-for-change-en.jpg” _builder_version=”3.26.3″][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_class=”mobile header” _builder_version=”3.26.3″][et_pb_row _builder_version=”3.26.3″][et_pb_column type=”4_4″ _builder_version=”3.26.3″][et_pb_image src=”https:\/\/dna.rs\/wp-content\/uploads\/2021\/09\/DNA_ideas-for-change_hero_mobile_ENG.svg” _builder_version=”3.26.3″ width=”100%”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.26.3″ custom_margin=”0px|0px|-47px|0px|false|false”][et_pb_row custom_padding=”||3px|||” custom_margin=”-54px|auto||auto||” _builder_version=”3.26.3″][et_pb_column type=”4_4″ _builder_version=”3.26.3″][et_pb_text _builder_version=”3.26.3″]<\/p>\n

When done right, working on complex and important public causes is very rewarding. That is because the stakes with such projects are much higher than usual: failing the project goals implies failing parts of the society or the society in general.<\/p>\n

Too often, in this process, communication is perceived as a separate, secondary part from the core public activities – merely an outreach. But after 20 years that we\u2019ve spent on building communication, we have the full confidence to state that communication can be so much more than a simple outreach: communication can and should be an integral and vital part of the public cause that actively paves the way to the desired goals.<\/strong><\/p>\n

The unique approach of our team to any project and cause is encapsulated in 4 small letters, and one big IDEA:[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.26.3″ custom_margin=”0px|0px|0px|0px|false|false” custom_padding=”0px|0px|0px|0px|false|false”][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ custom_padding=”0px||0px|0px||” module_class=”box-row” _builder_version=”3.26.3″][et_pb_column type=”1_4″ _builder_version=”3.26.3″ custom_padding=”0px|0px|0px|0px|false|false”][et_pb_text _builder_version=”3.26.3″ background_color=”#ea4e3b” width=”100%” min_height=”260px” custom_margin=”||||false|false” custom_padding=”|||15px|false|false”]<\/p>\n

We IDENTIFY<\/strong>
the current awareness, ecosystem members (stakeholders), needs and goals of communication<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.26.3″][et_pb_text _builder_version=”3.26.3″ background_color=”#3d52a0″ min_height=”260px”]We DEVELOP<\/strong>
\nways to engage the ecosystem and communication tools and activities[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.26.3″][et_pb_text _builder_version=”3.26.3″ background_color=”#ffa7ae” min_height=”260px”]We EXECUTE<\/strong>
\ncommunication activities and campaign(s)[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.26.3″][et_pb_text _builder_version=”3.26.3″ background_color=”#ffde10″ height=”260px”]We ADAPT<\/strong>
\nto the reacting ecosystem.[\/et_pb_text][et_pb_image src=”https:\/\/dna.rs\/wp-content\/uploads\/2021\/09\/olovka.png” module_class=”pen” _builder_version=”3.26.3″][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.26.3″ custom_padding=”30px||0px|||”][et_pb_row custom_padding=”0px||0px|||” _builder_version=”3.26.3″][et_pb_column type=”4_4″ _builder_version=”3.26.3″][et_pb_text _builder_version=”3.26.3″ min_height=”160px”]<\/p>\n

The ideas we appreciate the most are the ones that can drive change, ensuring deeper understanding of the society: from breaking through the plain habits and misconceptions to creating new \u201ctraditions\u201d and languages, such efforts are always directed at building a better community<\/strong>.<\/p>\n

We have been developing projects successfully for 2 decades, focusing on tangible results and relevant social impact. The essence of our business culture and organisation is creating long-term relationships between causes and their audience. <\/strong><\/p>\n

We see all our projects as opportunities for meaningful cultural, political and social shifts; as well as voices of necessary change<\/strong>.<\/p>\n

 <\/p>\n

Our strategic communication partnerships<\/h2>\n

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[et_pb_section fb_built=”1″ _builder_version=”3.26.3″ custom_margin=”0px|0px|0px|0px|false|false” custom_padding=”0px|0px|0px|0px|false|false”][et_pb_row custom_padding=”0px|0px|0px|0px|false|false” custom_margin=”0px|0px|0px|0px|false|false” module_class=”desktop” _builder_version=”3.26.3″ width=”100%” max_width=”100%”][et_pb_column type=”4_4″ _builder_version=”3.26.3″][et_pb_image src=”https:\/\/dna.rs\/wp-content\/uploads\/2021\/09\/ideas-for-change-en.jpg” _builder_version=”3.26.3″][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_class=”mobile header” _builder_version=”3.26.3″][et_pb_row _builder_version=”3.26.3″][et_pb_column type=”4_4″ _builder_version=”3.26.3″][et_pb_image src=”https:\/\/dna.rs\/wp-content\/uploads\/2021\/09\/DNA_ideas-for-change_hero_mobile_ENG.svg” _builder_version=”3.26.3″ width=”100%”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.26.3″ custom_margin=”0px|0px|-47px|0px|false|false”][et_pb_row custom_padding=”||3px|||” custom_margin=”-54px|auto||auto||” _builder_version=”3.26.3″][et_pb_column type=”4_4″ _builder_version=”3.26.3″][et_pb_text _builder_version=”3.26.3″] When done right, working on complex and important public causes is very rewarding. That is because the stakes with such projects […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"_links":{"self":[{"href":"https:\/\/dna.rs\/en\/wp-json\/wp\/v2\/pages\/5639"}],"collection":[{"href":"https:\/\/dna.rs\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/dna.rs\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/dna.rs\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dna.rs\/en\/wp-json\/wp\/v2\/comments?post=5639"}],"version-history":[{"count":10,"href":"https:\/\/dna.rs\/en\/wp-json\/wp\/v2\/pages\/5639\/revisions"}],"predecessor-version":[{"id":5766,"href":"https:\/\/dna.rs\/en\/wp-json\/wp\/v2\/pages\/5639\/revisions\/5766"}],"wp:attachment":[{"href":"https:\/\/dna.rs\/en\/wp-json\/wp\/v2\/media?parent=5639"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}