{"id":1906,"date":"2019-04-05T11:46:39","date_gmt":"2019-04-05T11:46:39","guid":{"rendered":"http:\/\/dna.rs\/about-us\/"},"modified":"2023-12-26T08:29:42","modified_gmt":"2023-12-26T08:29:42","slug":"about-us","status":"publish","type":"page","link":"https:\/\/dna.rs\/en\/about-us\/","title":{"rendered":"ABOUT US"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.22.3&#8243;][et_pb_row custom_margin=&#8221;60px||&#8221; _builder_version=&#8221;3.26.3&#8243; min_height=&#8221;418.7px&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;3.21.1&#8243; header_font=&#8221;Georgia|700|||||||&#8221; header_text_color=&#8221;#777777&#8243; header_font_size=&#8221;45px&#8221; header_letter_spacing=&#8221;9px&#8221; header_2_font=&#8221;||||||||&#8221; header_2_font_size=&#8221;45px&#8221; custom_margin=&#8221;-10px||&#8221; header_font_size_phone=&#8221;30px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; custom_css_main_element=&#8221;||&#8221;]<\/p>\n<h1>we are<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;3.21.1&#8243; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;|600||on|||||&#8221; header_2_text_color=&#8221;#777777&#8243; header_2_font_size=&#8221;40px&#8221; header_2_letter_spacing=&#8221;9px&#8221; header_2_line_height=&#8221;1.2em&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221;]<\/p>\n<h2>DNA<br \/>COMMUNICATIONS<\/h2>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#ffdd0f&#8221; divider_weight=&#8221;5px&#8221; _builder_version=&#8221;3.21.1&#8243; max_width=&#8221;100px&#8221; custom_margin=&#8221;50px||&#8221; locked=&#8221;off&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;3.26.3&#8243; custom_margin=&#8221;30px||&#8221;]<\/p>\n<p><strong>We are DNA Communications<\/strong>, and communication is our passion. We used to be called <strong>Gistro Advertising<\/strong> and we grew up on the streets, TVs, desktops and loud slogans. We are described as an advertising agency, but in the hearts of our clients we are a PRO team for building brands.<\/p>\n<p>We&#8217;ve been here for 20+ years, and we&#8217;ve experienced things you could make a Netflix series about. That&#8217;s why we stood in front of the cameras, but in our own production and <a href=\"https:\/\/dna.rs\/20godna\/\"><u>recorded the series 20goDNA<\/u><\/a>! It shows how we adapted to the \u201cnew normal\u201d and transformed ourselves through new formats and PRO-active initiatives. And how today, with the experience of the old school and the passion of the Z generation, we look through <a href=\"https:\/\/dna.rs\/en\/smart\/\"><u>SMART<\/u><\/a> glasses into the future of communications.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_margin=&#8221;||||false|false&#8221; _builder_version=&#8221;3.26.3&#8243; min_height=&#8221;96px&#8221; custom_margin_tablet=&#8221;0px||&#8221; custom_margin_phone=&#8221;0px||&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;3.26.3&#8243; text_font=&#8221;||||||||&#8221; header_font=&#8221;Georgia|700|||||||&#8221; header_text_align=&#8221;right&#8221; header_text_color=&#8221;#777777&#8243; header_font_size=&#8221;36px&#8221; header_2_font=&#8221;||||||||&#8221; header_2_font_size=&#8221;45px&#8221; min_height=&#8221;4px&#8221; custom_margin=&#8221;54px||||false|false&#8221; header_font_size_phone=&#8221;30px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; custom_css_main_element=&#8221;||&#8221;]<\/p>\n<h1 style=\"text-align: left;\">We are launching PRO-changes<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_margin=&#8221;|auto|0px|auto||&#8221; _builder_version=&#8221;3.26.3&#8243; min_height=&#8221;258.7px&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;3.26.3&#8243;]<\/p>\n<p>We are a collective of advertising PRO-fessionals who develop brands on the market and turn individual passions into socially responsible initiatives. As an agency with local and foreign clients in a range of industries, <strong>we strive for big PRO-changes and we work PRO-actively on communication, strategically and creatively.<\/strong> We predict market needs in advance and incorporate this approach into every PRO-ject as part of the DNA of our business culture.<\/p>\n<p>We believe that market players have the power to create better conditions for life, communication and business, so that&#8217;s why, while the world was going into the red, we launched <a href=\"https:\/\/dna.rs\/en\/go-green\/\"><u>GO green<\/u><\/a>! As promoters of responsible business, we launch green initiatives from our DNA Hive to make positive changes and a timely green transformation.<\/p>\n<p>Our clients and the market reflect all this with their trust, which is confirmed by the <strong>Bisnode creditworthiness certificate<\/strong>, which was awarded to us as one of only 2% of companies in Serbia with the highest quality rating.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.26.3&#8243; custom_padding=&#8221;1px|0px||0px|false|false&#8221;][et_pb_row admin_label=&#8221;services&#8221; module_id=&#8221;usluge&#8221; _builder_version=&#8221;3.25&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;3.21.1&#8243; header_font=&#8221;Georgia|700|||||||&#8221; header_text_color=&#8221;#777777&#8243; header_font_size=&#8221;36px&#8221; header_line_height=&#8221;1.6em&#8221; header_2_font=&#8221;||||||||&#8221; header_2_font_size=&#8221;45px&#8221; custom_margin=&#8221;-10px||&#8221; header_font_size_phone=&#8221;30px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; custom_css_main_element=&#8221;||&#8221;]<\/p>\n<h1>Among the services<br \/>we provide honorably<br \/>and successfully, are:<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,1_4,1_4,1_4&#8243; custom_padding=&#8221;0px||0px||true&#8221; _builder_version=&#8221;3.25&#8243;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_blurb title=&#8221;Consumer &amp; Market Research&#8221; image=&#8221;https:\/\/dna.rs\/wp-content\/uploads\/2019\/03\/icon-internal-comm.png&#8221; icon_placement=&#8221;left&#8221; image_max_width=&#8221;60px&#8221; image_max_width_last_edited=&#8221;off|desktop&#8221; _builder_version=&#8221;3.21.1&#8243; 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