WORKSHOP

NEUROMARKETING WORKSHOP:
Learn the SalesBrain® method of persuasion

In the age of highly competitive crises-driven market, unique DNA Communications & SalesBrain’s workshop will help you understand and predict the decision making process, and use that knowledge in efficient communications from marketing and sales to PR and negotiations.

The workshop is ideal for communications and business development professionals, CEO’s and seasoned executives, experienced marketing, sales and PR teams, etc.

Stop confusing, start convincing!

SALESBRAIN

SalesBrain is the World's first neuromarketing agency, founded in 2002. by Dr. Christophe Morin and Patrick Renvoisé, also known as authors of the best seller “Neuromarketing: Understanding the ‘Buy Button’ in Your Customer’s Brain” and advisors to some of the leading global brands.

SalesBrain developed a scientific persuasion model that helps companies improve efficiency of their communications by targeting the decision making part of customer’s brain with a unique, award-winning NeuroMap and a proven, easy to follow 4-step methodology.

SalesBrain has helped over 6,000 companies worldwide and has trained over 55,000 executives of 20 different nationalities.

See more at www.salesbrain.com

Christophe Morin

Dr. Morin holds a BA in Marketing, an MBA from Bowling Green State University, an MA in Media Psychology from Fielding Graduate University (FGU). He earned his PhD in Media Psychology at FGU. He recently joined the faculty of Fielding Graduate University to teach a Masters/PhD course he created called “The Psychology of Neuromarketing”. He is also a board member of the Neuromarketing Science and Business Association (NMSBA).

In 2009, Christophe received a prestigious speaker award from Vistage International, and in 2011 he received a Great Mind Research Award from the Advertising Research Foundation.

DNA Communications

DNA Communications is a leader in Southeast Europe in promoting and applying principles of neuromarketing in its advertising and communications solutions.

In the area of neuromarketing, we can offer you training, consulting, strategy development and efficient neurocreatives. Feel free to contact us.

Download our brochure if you are interested in award-winning DNA Communications “Three brains” internal communications methodology that alter the organizational culture effectively.

PROGRAM

In the workshop, Dr. Morin will guide you through:

• Latest neuroscience discoveries

  influencing marketing, communications and sales

• Neuromarketing principles

  how your customers’ make buying decisions & the only 6 stimuli that can reach the decision making part of their brain

• Diagnostics

  PAINS that drive decision making with more impact than WANTS or NEEDS

• CLAIMS

  Creating strong and creative CLAIMS to defend your benefits, even if you offer a commodity product or service

• Demonstration

  of your value proposition – GAIN – with your most compelling proofs